A person who is creative, typically
in a professional context.


The Envisage Design studio, corner Lorne and Victoria St, Auckland CBD, 1997-2007.

In early 1994 at the age of 23,  Simon formed his own design company. This decision was made after exhaustive research, commitment from two key clients and fashionable office space on offer in Ponsonby. He named his company Envisage Design, drawing on the fact that true creativity requires commercial vision. Things moved pretty fast in those early days of freelance digital design. Creative demand was hot, and new clients were quite literally queuing at his door. Almost immediately his client list included the Cook Islands Tourism Authority, Auckland City Council, Anchor (now Fontera), Personal Investor, Swerve and Real Groove Magazine.

By 1997 with his flourishing business now established, Simon purchased his own office space. He moved into a New York style suite of offices located in the historic Lister Building on the corner of Lorne and Victoria Street, central Auckland. The prestigious address added credibility to Envisage Design, and his list of corporate cliental continued to steadily grow. It is important to note that Simon was (and still is) a one-man-band.

New Zealand experienced a mini recession around early 1998 that quickly recovered as a consequence of the dot com boom. This ill-conceived economic upswing did not last, and by 2002 the New Zealand economy was floundering yet again. This time, the situation was reversed by a hyperactive property (and consequent) investment market. By skill or default, Envisage was a creative studio at the centre of extraordinary economic circumstances.

The next eight years saw Simon’s marketing, publishing and emerging web technology skills continue to be in extremely high demand. Businesses within financial and corporate advisory sectors approached him on a regular basis, to take advantage of his creative talent.  To keep up with demand, Envisage continued to research and invest in new technologies. This, added with a disciplined workflow technique, helped streamline production and by 2007 Envisage had an enviable portfolio of completed works. Not bad going for a solo freelance designer.

In 2008, sharp economic intuition determined  a dramatic lifestyle change for Simon and his family,  Having designed for so many years in the financial industry, Envisage recognised that some sort of adjustment was about to happen. Thanks to overseas investment, the NZ recessions of 1998 and 2002 were too shallow, and the economy was living (quite literally) on borrowed time. Simon fulfilled a dream to leave Auckland and live in the ‘lifestyle city’ of Nelson. Sure enough, many financial institutions ran dry and by 2009 the world was gripped by a massive financial crisis.

Read about Simon Owen’s future here

My social media links